Brand Identity

As a group of 4 people, we designed an intention and brand for a fictitious non-profit organization that engages in the field of water.

What Challenges Did I Overcome?

Working with a very talented team had mostly perks, but was the cause of some conflict. Making final choices on any design was the most time consuming aspect of our design process. We scheduled meeting times to present our designs to our team and explain why our designs would serve our needs and be the best choice.

A random prompt generator told me to design a keycard for a space cruise line. So I did everything except design a keycard.

The cruise line became Cosmic Cruisers, a company that rents out luxury spaceships. Three model series are planned, sized for anything from two people to a party of 24, which left a lot more to design than one big cruise ship would have.

The Wordmark Came First

Everything else in the brand takes its cue from the wordmark, which leans on American kitsch and retro-futurism. The color palette, secondary vector assets, patterns and typography were built around it.

The Ships

I modeled the first ship from scratch in Blender and rendered it in Cycles, logo on the hull. It belongs to the Lovers' Luxury series: a private bedroom, a bathroom, a pool with a conversation-pit couch, and a fully stocked bar, because what else are you going to do in space?

The Keycard, Eventually

The keycard made it back in once I accepted that you'd need a key to rent a spaceship. The Lovers' Luxury card lists two occupants and a six-week journey.

Inside, With a Robot

The walkthrough goes from the hull to the pool, the conversation pit and the bar. The robot at the bar is a kitchen robot designed by 3D artist Maggie Brennan de Jesus. A retro-futurist ship was always going to need one.

More of Maggie's work is on her portfolio.