Social Media Marketing
This page shows off social media video projects I've worked on for my clients and other roles.
Ask Mark Anything
Social Media Videos
This campaign is a social media video-series ad campaign for MarqVision.
Released a series of 10 videos onto social media in three different formats to be posted on:
(1) In-Feed LI/FB/IG
(2) IGReels
(3) YTShorts/IGStories
One video shown here was made for IGReels, and the other meant for LI/FB/IG In-Feed advertisements.
What Was My Part?
I edited footage of their CEO, following a script, and ensured proper format for different social media platforms.
I worked with the marketing team to learn what their goal was from this project. I also worked with the in-house designer to create the social media templates to ensure it stayed on-brand.
I animated the unique overlaying question for each video, added Mark's title, subtitles, color corrected the videos, and animated the unique "Ask Mark Anything" outro animation seen at the end of every video.
What Challenges Did I Overcome?
Color Correction
The footage taken was far from professional, lighting was inconsistent, framing and angles were all over the place.
In order to create a seamless experience as if he was speaking consistently the whole time, it was important to have consistent framing and lighting situations.
Timing
Timing was very important to my client. Every second counts! Multiple revision rounds were taken to perfect timing in the video, script, and animations. Timing has an extreme impact on what the audience will take from the content, so we had to prioritize.
Time Management
There were tight deadlines, with multiple videos in several layouts expected on a daily basis, while keeping my hours spent to a minimum to stay within budget.
WIZDM Internship
Mindful Eating
This campaign is an educational and awareness social media campaign for WIZDM's "Judaism and the Environment" group.
Objective:
Tell a story with real research and statistics catered to the target audience (jewish high school and college students), that would inspire change for environmental impact.
What was my part?
Research, Storyboarding, Copywriting, and Animation
Each ad proposes different solutions to an environmental issue revolving what we eat, and how it connects to jewish ideals of mindful eating. I then animated the slides, and drew the illustrations found in these videos.
Sea of Stones
Facebook Posts
This series of advertisements for Facebook posts and stories showcase the different products SOS sells on their website and the sales and deals available.