Brand Identity
This page showcases effective brand identities I have conceptually developed. Take a look to see, and read more about my projects.
Brand and Visual Identity
As a group of 4 people, we designed an intention and brand for a fictitious non-profit organization that engages in the field of water.
What Challenges Did I Overcome?
Conflict Within the Team
Working with a very talented team had mostly perks, but was the cause of some conflict. Making final choices on any design was the most time consuming aspect of our design process. We scheduled meeting times to present our designs to our team and explain why our designs would serve our needs and be the best choice.
– Concept map
– Visual identity
– Online appearance
– An artifact of our organization
– Ripple story
The End Result
A brand guideline
booklet showcasing:
Brand Consistency
While we ultimately made the project together, I took on the role of ensuring that all work made by the group followed the general brand rules that I designed for things such as logo use cases, illustrations, color consistency, iconography, etc.
Sea of Stones – SOS
Logo Redesign Project for Winthorp Marketing
Olympics Paris 2024 Judo Event Fictitious
Visual Identity
Poster
Brochure
3D Informative Sculpture
